NASCAR Compelling Because of “Wonderful Stories,” Says NBC
Mentioning the sport's historic rivalries, the different generations that have raced in it, and how every track is unique, NBC Sports Group Chairman Mark Lazarus feels that NASCAR – which he considers a “tent pole property” for both NBC and the NBC Sports Network – will be a great fit with his company's signature style of sports coverage.
“The mantra that we live by is two things: One, we want to tell great stories, and NASCAR, what makes it so compelling is there are wonderful stories,” Lazarus said in a conference call with reporters following today's announcement of NASCAR's return to NBC.
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