The first day of Big 12 media days in Dallas, Texas, is in the books. Some coaches and players stood out as winners, while others didn't fare as well.
Bob Bowlsby, the Big 12 commissioner, put on a headlining press conference where he called for NCAA reform. However, Kansas head coach Charlie Weis criticized his team in polarizing words.
Ultimately, though, media days signify that football season is just around the corner.
And with that, here are your winners and losers from Day 1 of the Big 12 media days.
*All quotes obtained firsthand unless otherwise noted