There have been some pretty sick, twisted characters in the history of professional wrestling.
Without going too deep into the catalogue, the larger-than-life figures jump out. Names like Mankind, The Undertaker, Kane, Papa Shango and Raven. These men scratched, clawed, sliced, hung, electrocuted and set their opponents on fire.
After waiting many years for a new character to satisfy our deep desires for dark, twisted entertainment, the WWE and a man named Windham Rotunda have brought us Bray Wyatt.
It wouldn't be appropriate to say that WWE is putting all of its eggs in the Wyatt basket, but to turn another cliche, it's certainly full speed ahead on his push.
After heavy promotion through a number of vignettes, a chilling debut and an even better follow-up last week on both Raw and Main Event, Wyatt is making waves on WWE programming.
Wyatt, while an above-average in-ring performer, is effectively a talented brawler in the mold of Mick Foley, Big Bossman and other burly yet athletic performers. He won't wow the crowd with flips off the top rope or a stunning array of technical mastery. He's going to connect with the audience through his promos and one-of-a-kind style with a mic in his hand.
On Friday, WWE.com's lead story is "Bray Wyatt's Hidden Message Uncovered." The post articulates the coded promos of Wyatt. Unlike John Cena, who merely recaps the storyline and says he's never going to give up, Wyatt offers layers of subtlety in his promos.
In summary, it outlines why Wyatt attacked Kane. He did it to open his eyes and get his attention. He tells Kane that he's lost his passion and turned away from what made him a monster. Wyatt claims to possess the pathway to Kane's salvation.
It's the exact type of dark storyline we've been waiting for during this spell of bright, shiny and overly produced WWE. Bray Wyatt, Luke Harper and Erick Rowan aren't pretty. They won't appear in WWE's version of the body issue anytime soon, nor will they Sumo wrestle with Michael Strahan on morning television.
There is a visceral reaction to Wyatt that is meant to make children's skin crawl. If a kid somewhere in America woke up with a nightmare because of what The Wyatt Family did on an episode of Raw, Bray is doing his job.
Ever since Heath Ledger smeared oil paint across his face and fell deep into The Joker character in Christopher Nolan's The Dark Knight, I've wondered when we'd get a sinister wrestling character in that image.
What made Nolan and Ledger's Joker so striking was that he didn't have a motive. As Michael Caine's Alfred said, some people just want to watch the world burn.
I expected a more direct Joker rip-off character, were the time ever to arrive. I'm pleasantly surprised to see something so uniquely sinister on WWE television in 2013. Wyatt hasn't claimed to seek the WWE title, money or even justice. He's here for your souls. He's a cult leader in search of followers.
Cena's title means nothing to Wyatt. He doesn't want Alberto Del Rio's fame and fortune. he's not attracted to AJ Lee's crazy eyes nor is he interested in claiming the yard from The Shield.
He's after something more demented and psychotic than that and we're all here to see exactly where that mission takes him.
Whether Wyatt and The Wyatt Family become legends in this industry or fade away before WrestleMania is left to be seen. Until we find out, though, any moment the man is on screen is must-see TV.
I know I'll be watching.