Ryback has struggled to get over since debuting, and there are a lot of contributing factors as to why that is. But there are things that can be done to help.
His moveset is somewhat limited, his gimmick is unoriginal and he was pushed too early only to be brought back down.
Even with all these issues, there is still a lot of potential in the Ryback character. Being unoriginal is not new, and it certainly isn't anything he can't move past. Many Superstars who have come before him have been carbon copies of other gimmicks, and they went on to have long, successful careers.
This slideshow will examine some potential ways to improve the Ryback character, or at least buy him time until he is repackaged.