On this week's Raw, to quote one of the great heroes of our time, "things escalated quickly"
Even with no Ron Burgundy, SummerSlam is already looking like a terrific pay-per-view with John Cena vs. Daniel Bryan confirmed and Brock Lesnar vs. CM Punk essentially booked.
As exciting as the WWE championship feud is, the clash of the two Paul Heyman guys will be the most memorable of the summer.
It's got everything that's needed to make a rivalry for the ages
The following are the five reasons why Brock Lesnar vs. CM Punk will be the feud of the summer.
All photos courtesy of WWE.com
Some were a little perplexed when WWE decided to have Paul Heyman manage CM Punk after last year's SummerSlam.
It made sense given their real life relationship, but why have one of the company's best talkers manage a talent equally skilled in the art of the promo?
The two worked very well as a pair, but the prospect of having these two verbally spar against each other is an enchanting one indeed.
Punk's promos all feel authentic and real, while Heyman has the ability to sell basically any match just by talking.
The interaction between the two at last week's Raw was fantastic; hopefully it's only a taste of what's to come.
While Punk and Heyman are both beloved by hardcore fans around the world, Brock Lesnar is a beast unto himself.
Without a doubt, there's no one in the company right now who has a more imposing and impactful presence than the former UFC champ.
If you watch Lesnar for more than a few minutes, it's impossible not to believe that he's a merciless savage.
It really doesn't matter who he's in the ring with. It feels special when Lesnar makes an appearance.
Combine his carnal presence with the mic skills of Punk and Heyman and we've got the potential for a legendary feud.
Most of these programs are over exaggerated and uninteresting.
Punk vs. Lesnar, however, is different. Yes, we all know that in a real fight the 300-plus pound former UFC champion would win.
But their weight difference, though vast, doesn't reach comical and cartoonish levels like, say, Mysterio vs. Big Show.
Let's also not forget that during his first run with the company, Lesnar was able to work solid matches with much smaller opponents.
It's conceivable that The Second City Saint could prevail against such a behemoth with heart and courage. It is hard to not be interested in seeing them clash.
Punk is the company's second-biggest star and Lesnar is one of its biggest special attractions. Neither man is in any position for a decisive loss.
If there's one major flaw in the PG-era, it's that certain main event babyfaces are basically guaranteed victory. Cena and Sheamus in particular come into mind.
It's extremely refreshing to watch a blockbuster match and not already know the result before the opening bell rings.
Two performers can have the best buildup in the world, but if the match they put on is bad then the feud falls flat.
Brock Lesnar really is underrated by hardcore fans in terms of his ability, both in and out of the ring.
It's easy to hate him because he gets paid so much for doing so little, but the fact is that the guy delivers when he shows up.
Nothing really needs to be said about CM Punk's wrestling abilities; he's one of the most consistently stellar performers in the company.
Daniel Bryan vs. John Cena will likely be the technically superior match at SummerSlam, but don't be surprised if Lesnar and Punk tell the best story.