Despite being given the entire summer to conduct business, league clubs notoriously leave it late before showing their hand and capturing those elusive, unicorn-like new players.
This year's transfer period looks like being one of the most competitive and one of the most affluent of recent years.
Having just passed the halfway point of the window, two of Europe's biggest strikers have already moved on for eye-watering sums: Edinson Cavani this week completed his move to cash-happy Paris Saint-Germain, whilst Falcao has also been captured by a French team as nouveau-riche Monaco secured his in-demand signature.
And this is just the start.
Speculation is rife that Manchester United's want-away striker Wayne Rooney will also be wearing the colours of a new team when the season starts. Borussia Dortmund's Robert Lewandowski looks likely to be departing the Champions League runners-up. And Real Madrid's Gonzalo Higuain is at the centre of a transfer tug-of-war.
As gargantuan sums exchange hands in France, England, Germany and Spain, can Italian teams get in on the act?
Juventus have paved the way for a flurry of signings by securing the oft-prolific, yet divisive, Carlos Tevez for just £10 million.
But it is looking likely that the majority of other teams, whilst undoubtedly requiring reinforcements, may need to sell before they can buy. This would result in a lot of sides not being able to do business until the latter stages of the transfer window.
Let's take a look at who these teams are and who they may plump for.