Sunday’s 2013 Money in the Bank pay-per-view was one of the most anticipated WWE events of the year, and the results have yielded several losers that will not have their momentum shaken.
All of the following superstars came out on the short end of the stick at the PPV, but each will quickly rebound and be major players in the WWE moving forward.
CM Punk is one of the top two stars in the WWE right now, and despite his tough loss in the All-Stars ladder match, he will remain one of the main focuses of the company moving forward, even without the red briefcase.
Former manager and best friend Paul Heyman was the man that cost Punk his chance at victory, and the evolving storyline with their tension and the natural inclusion of Brock Lesnar into the mix makes Punk a serious winner in spite of taking the loss Sunday.
SummerSlam is the next PPV on the schedule, and the company’s desire to blow out the show with a monumental card will result in Punk’s push to the main event.
The loss at Money in the Bank wasn’t ideal for Punk’s character, but the way it furthered major storylines proves that it was the perfect outcome.
While much of the WWE Universe had struggled to figure out what role Dolph Ziggler played on television—was a heel or a babyface going into last month’s Payback PPV—the now-face Ziggler was rightfully cheered in Philadelphia as one of the top stars in the company.
The Showoff was utterly dominating defending champion Alberto Del Rio at points throughout the match on Sunday, but it was the interference from girlfriend AJ Lee that cost him his chance at the World Heavyweight Championship and redemption.
As much as the fans wanted to see Ziggler as the champion for a lengthy reign, the slow transition to a good guy will make him a bigger star in the long run.
Add in the brewing storyline with AJ and their likely breakup, and The Showoff may have lost Sunday, but he is one of the biggest winners heading into SummerSlam.
Despite being an afterthought for most fans in the world title Money in the Bank ladder match, the WWE did a great job making Cody Rhodes look incredibly strong throughout the bout and has included him in one of the top storylines on SmackDown moving forward.
The newfound heat between blue briefcase-winner Damien Sandow and his former best friend Rhodes will be one of the top angles heading into next month's PPV, and the WWE Universe should expect to see a successful Rhodes face turn that culminates in an excellent match.
Rhodes has the lineage and the abilities on the mic and in the ring to be something special.
While the company decided to go in a different direction and hand the talented star the loss, the fact that he was the main focus of the bout’s ending indicates a monumental push heading into the summer.
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