Last week on Raw, the Wyatt Family made their debut in incredible fashion, attacking Kane and frightening the wits out of everybody else.
This complex, disturbing and very fresh gimmick is something that WWE clearly want to throw their weight behind, and why not? It pleases those who have watched Bray Wyatt, Erick Rowan and Luke Harper in NXT, and who wouldn't have wanted their characters altered or toned down for a larger audience. And it's something that those who watch WWE more casually are not used to seeing whatsoever—genuine fright stemmed by such simple nuances like music, distorted images and a lack of knowledge of their motives or potential power.
That last point is very important in the Wyatt Family's persona: Knowledge is indeed power. So quite often when you don't have the knowledge about something, you feel powerless, and therefore much more afraid.
The new trio have a ton of momentum after just one appearance in person since their move to the big leagues, so why not keep that momentum going at Money in the Bank?
Before they arrived, Michael Cole often liked to tell us before we watched promos of the Wyatt Family that the rest of the Superstars found them very "Disturbing". That little fact leaves the entire roster open to be targeted by Bray and his "brothers", and they don't even have to show up. They've already shown the damage they can do by taking out Kane, so all other performers can be affected and frightened by even a hint of their presence.
I really liked the idea of the lights going out, the Wyatt Family's music hitting, and one of the guys in the ring losing focus and dropping the match to their opponent. This could have been done in absolutely any match, but I'd have done it in the main event, when each superstar was being taken out in different ways, to leave the way open for Orton.
So, as an example, instead of Sheamus being sent flying through a ladder, he could've been about to claim the briefcase, then spooked out by the Wyatts music, giving someone else time to throw him off the ladder.
This doesn't affect the end result of the match, and the Wyatts continue to be their scary, elusive and mysterious selves.