Winning a Money in the Bank ladder match essentially guarantees that a superstar will soon—well, relatively soon in Dolph Ziggler's case—become a world champion.
As such, the allure of this pay-per-view, although still fairly new, is obvious.
Adding to that appeal, 2013's version has a few new twists.
In one match, it's all former champions competing for the WWE championship contract. In the other, it's up-and-coming (with a little bit of a loose definition on up-and-coming) superstars (with a little bit of a loose definition on superstars) competing for the world heavyweight championship contract.
Throw in the return of aerial-specialist Rob Van Dam, five title matches and a typically raucous Philadelphia crowd, and you have the recipe for a highly anticipated pay-per-view.
Let's take a look at what went down.