The 2013 ESPN Body Issue is taking the world by storm once again, as the masses are left in awe of some of the most prolific athletes in the world baring it all. In that same breath, there are also those who may be at the top of their sport but hardly household names.
The question is, which athletes will benefit the most from appearing in the 2013 ESPN Body Issue?
Certain participants play in low-profile sports compared to the big four of the MLB, NBA, NFL and NHL. Others are involved in those leagues but haven't quite built the recognizable name they desire.
One way or another, the following players made a remarkable marketing decision to appear in this edition of ESPN the Magazine.
Carly Booth, Golfer
Home Country: Scotland
European Tour Wins: 2
The LPGA is in an interesting place right now, as Inbee Park dominates the field but remains a relative unknown to the average American. In fact, since Annika Sorensen retired in 2008, the closet thing that women's golf has had to a global superstar is Michelle Wie.
With all due respect to Wie, her star power isn't strong enough to offer what Sorensen could.
Enter Carly Booth, a 21-year-old golfer from Scotland who became the youngest player to qualify for the Ladies European Tour at 17. While her success in the LPGA has yet to come, she is the type of young player who can attract attention.
Appearing in the ESPN Body Issue is a great way to start.
When the only other golfer in this magazine is Gary Player, it's safe to say that a fair share of eyes will turn Booth's way. With two wins on the European Tour, Booth appears to be primed to make her mark in the LPGA.
This marketing ploy will catapult her to stardom.
Matt Harvey, New York Mets
Position: Starting Pitcher
2013 Season Statistics
19 GS, 130.0 IP, 7-2, 147 SO, 2.35 ERA, 0.92 WHIP, .196 BAA
Matt Harvey is one of the best pitchers in professional baseball, dominating the MLB with a record of 7-2, an ERA of 2.35 and a National League-best 147 strikeouts. Furthermore, Harvey plays in New York City, which suggests that he's one of the biggest names in baseball.
Unfortunately, he also plays for the New York Mets—in other words, he's far from a household name.
By appearing in the ESPN Body Issue, Harvey reaches a new demographic, displaying his artistic sense and generally favorable nature. As a player in a major market, it's time for him to receive his due.
It's shame that his numbers don't get as much recognition as his body will.
Harvey will finally enter the realm of the Stephen Strasburgs and Clayton Kershaws—being recognized outside of MLB circles as a genuine star. Upon doing so, he'll raise the profile of the Mets and thus prove that baseball players can be entertaining personalities.
Who would have thought it?
Miesha Tate, UFC Fighter
Weight Class: Bantamweight
Career Record: 13-4
In 2012, women's MMA fighter Ronda Rousey became a celebrity by appearing in the ESPN Body Issue. Following in the footsteps of Gina Carano, Jon Jones and Evangelista "Cyborg" Santos, Rousey went from a strong MMA fighter to a superstar within the industry.
Miesha Tate now has that same opportunity.
Tate will appear in the 2013 edition, which comes at the perfect time for the UFC, as she's set to face Rousey at UFC 168. With the opportunity to prove that she's more than just another athlete with a remarkable body, Tate will now have the fanbase necessary to facilitate what could be a legendary UFC event.
The major difference between Rousey and Tate? The former is the reigning UFC Women's Bantamweight champion.
If Tate is able to follow up her Body Issue appearance by winning the bantamweight title, she'll become the biggest name in women's MMA. Should she lose to Rousey, however, she'll still remain one of the most popular fighters around.
Either way, Tate made a brilliant decision by appearing in the issue.