The name of the jersey-selling game is exposure.
It starts with solid play, but it takes a little more than that for a rookie to sell NFL jerseys at a high rate. First-year players have to not only excel on the field, they also need to possess swag, charisma and/or a story that makes them compelling to fans.
Last year, Washington Redskins rookie QB Robert Griffin III had it all. The NFL Rookie of the Year's No. 10 jersey sold more than any other player in the NFL, per NFL.com's Gregg Rosenthal.
RGIII's appeal was created by a variety of factors. He plays quarterback, which always helps. If you count Tim Tebow, eight of the 10 players with the most popular jerseys are signal-callers.
RGIII is also a dynamic playmaker, which landed him on his share of highlight reels. He's a guy who's comfortable in front of the camera, and he captured a few endorsement deals as well.
Finally, he started from day one for one of the most storied NFL franchises that happens to play in the nation's capital. The stars couldn't have aligned much better for RGIII in this regard.
No player in the 2013 NFL draft will have it as sweet, but this slideshow spotlights 10 rookies who will still make their mark in the area of jersey sales.
In case the feature image wasn't a big enough hint, Arizona Cardinals defensive back Tyrann Mathieu is one of them.