A coach’s ability to handle the media plays a role in job security. Coaches who have been in the league for a while even get so bold as to screw with the media. There are several coaches throughout the league who have developed reputations for handling the media in unique ways.
Again, the coaches that get away with screwing with the media are the ones with job stability and who have proven success.
Bill Belichick screws with the media by giving them as little information as possible. He has a tendency to give one-word answers and show little to no emotion. His goal is to keep as much information secret as possible.
This is a smart strategy, as it helps keep opposing teams off guard. Belichick is especially secretive with his injury report. He’s purposely vague in order to provide opponents with as little information as possible.
It’s obvious that Belichick has little need for the media and likely sees dealing with them as an unnecessary distraction.
Rex Ryan will never be accused of being shy, as he always appears ready to openly talk with the media. His tendency to say exactly what’s on his mind, however, has created some problems for the New York Jets coach.
The media have done a good job of taking Ryan’s Super Bowl predictions and making sure he hears about it if the team fails. However, none of this has resulted in a change in the way Ryan goes about his business.
This is one of the things people like about him, because he doesn’t play games and everyone knows what to expect.
Mike Shanahan has been doing this head-coaching thing for a long time, but he still has his struggles with the media. The best example of this is the awkward way he handled the fourth-quarter benching of then-starter Donovan McNabb in the 2010 season.
The media were quick to question his reasoning and basically caught him in a lie. A coach with his experience should’ve known how to handle that situation better.
However, it might be possible that Shanahan was trying to work the media in his favor. The last thing he wanted to do was to create more of an issue with his quarterback situation, especially because the Redskins gave up a good deal in order to bring McNabb into the mix.
Nobody is going to accuse Jim Harbaugh of being pleasant to the media. He takes a Bill Belichick approach in that he tries to keep as much information close to the vest as possible.
Harbaugh appears to see no use for the media.
However, he’s also someone who looks to turn every situation into a benefit. This approach is why we see Harbaugh play games with his injury report.
The San Francisco 49ers’ strong play over the past few years can be directly tied to Harbaugh’s coaching style. He displays some of his hard-nosed coaching style in the way he deals with the media.
The New York media have a reputation of making things difficult for the head coaches of all their sports teams. Tom Coughlin has felt the wrath of the media a couple of times, but continues to find ways to get the last laugh.
Over the years, the New York media have basically called for Coughlin to be fired as the Giants head coach.
Coughlin has responded by helping lead his team to two Super Bowl victories.
He isn’t the type of person who’ll mock the media in public, but I’m sure he feels good about the way he proved everyone wrong. The interesting thing about this situation is that it will only take another losing streak before the media put Coughlin back on the hot seat.