Fans in the Midwest love their football, which is why the resale market for tickets can be so hotly contested and highly priced at times.
Still, almost nothing beats the pageantry of a big-time college football game, which is why fans flock in the tens of thousands to games during the Big 12 season.
As the 2013 season approaches, tickets to the most anticipated games are already starting to sell at a premium, only adding to the hype of what should be another great year of college football.
All of the information for this article was retrieved at StubHub, one of the nation's leaders in ticket reselling for athletic events, concerts, etc.
With that, here are seven of the priciest games that Big 12 fans will go to in 2013.
*Note: For nearly all of the games in the Big 12, some sellers had prices listed at $9,999. That price is almost unfathomable for nearly anyone to pay to attend a football game, so the next highest, somewhat reasonable price was chosen as the highest listed price in the following slides.
Highest Ticket Price: $350
Lowest Ticket Price: $69
While the reigning Big 12 champions playing an FCS team may not seem like such a hot ticket, there are plenty of storylines heading into this game that will have fans in Bill Snyder Family Stadium knocking down the gates to get into this one.
First off, this game, which is set for a Friday night kickoff, will be the debut of the new West Stadium Center at Bill Snyder Family Stadium, a massive renovation project that kicked off even before last season ended.
Shortly after the last home game in 2012, the press box on the west side was demolished.
Since then, construction crews in Manhattan have been laboring away to get the renovations completed on time for the start of the season.
Secondly, fans will finally figure out who is set to replace Collin Klein in this game, as Snyder will either start Daniel Sams or Jake Waters at quarterback.
The atmosphere in Bill Snyder Family Stadium is electric, so this Friday night showdown between the two-time FCS champion North Dakota State Bison and Kansas State will surely be a hot ticket.
Highest Ticket Price: $399
Lowest Ticket Price: $52
A ticket to a battle between SEC and Big 12 teams is sure to be highly sought after. Add the fact that the game is at Houston's Reliant Stadium, a neutral site, and fans are sure to be drooling at the chance to make the pilgrimage.
After starting three quarterbacks last year and taking a step back in 2012 after winning the conference in 2011, the Oklahoma State Cowboys are looking to get 2013 off on the right foot with a huge win against the Mississippi State Bulldogs.
Clint Chelf is set to be the guy in Stillwater after being named the starter toward the end of last year. His performance in this game will surely be analyzed over and over, as he looks to lead the Cowboys over an SEC team that's on the rise.
Reliant Stadium is also one of the most beautiful stadiums in the country, but that's almost expected from venues in the state of Texas.
Highest Ticket Price: $865
Lowest Ticket Price: $97.50
Two of the best teams from Texas are squaring off in Fort Worth in this highly anticipated game between the TCU Horned Frogs and the Texas Longhorns.
Last year, the Horned Frogs upended the Longhorns, 20-13, in Austin, so you better believe Mack Brown and company will storm into TCU with revenge on their minds.
Texas and TCU are the only two schools in the Big 12 whose projected starting quarterbacks started in Week 1 of 2012. David Ash and Casey Pachall are set to start at signal-caller for Texas and TCU respectively.
As the saying goes, everything is bigger in Texas. This game will prove just that, as two of the more evenly matched teams in the Big 12 are squaring off.
Highest Ticket Price: $1,263
Lowest Ticket Price: $152
Last time the Bedlam rivalry happened in Stillwater, the Oklahoma State Cowboys smashed the Oklahoma Sooners, 44-10, back in 2011 and the fans stormed the field to celebrate a Big 12 title.
The Sooners exacted their revenge in 2012 with a 51-48 overtime win over the Cowboys.
Now in 2013, this game will have significant implications for both sides, as both squads are legitimate contenders for a Big 12 title.
Throw in the fact that Boone Pickens Stadium has one of the sickest atmospheres in all of college football, which includes dimming the lights as the Cowboys enter the field, and you can expect big things out of this game.
Highest Ticket Price: $699.99
Lowest Ticket Price: $59.99
Last year, the Texas Tech Red Raiders delivered the season's first loss to the West Virginia Mountaineers in Lubbock.
That sent the Red Raider fans onto the field to celebrate and also sent the Mountaineers into a five-game spiral that they never truly recovered from.
Now, the Mountaineers are looking for retribution in 2013, and fans in Morgantown are seemingly willing to pay top dollar to see it happen.
Both teams are projected to finish in the middle to bottom of the Big 12. So this game should be a big morale boost for a team that may be struggling.
Also, this matchup is sure to feature plenty of points, as both West Virginia and Texas Tech are known for their high-powered offenses.
Highest Ticket Price: $675
Lowest Ticket Price: $50
The last two times these teams met, the first loss of the season to the loser was delivered.
In 2011, the Kansas State Wildcats beat the Baylor Bears, led by Robert Griffin III, 36-35. That dropped Baylor's record to 3-1.
Then last season, fans in Waco witnessed arguably the greatest upset of the year when the Bears dashed Kansas State's national title hopes with a 52-24 win, dropping the Wildcats' record to 10-1 and knocking Bill Snyder' team out of the top ranking in the BCS.
Now in 2013, both teams will be looking for some sort of revenge. The Bears are looking to make up for their last showing in Manhattan, while the Wildcats know that Baylor stole its shot at a national championship last season.
Adding to the excitement surrounding this game, Art Briles recently said, according to Spencer Hall of SB Nation, that Bill Snyder Family Stadium is the most intense atmosphere he's experienced in the Big 12.
"You want to stand next to someone and not be able to hear them, walk your ass into Manhattan, Kansas," Briles said.
This one should be a thriller, so it's no surprise that tickets are going for top dollar.
Highest Ticket Price: $1,399
Lowest Ticket Price: $251
Last season's 63-21 beat down that the Oklahoma Sooners delivered to the Texas Longhorns is one that is not to soon be forgotten on either side.
Plus, tickets are always at a premium for the Red River Rivalry, which will again be played at the Cotton Bowl in 2013.
While the Sooners finished 2012 as co-champions of the Big 12, they are seemingly entering a rebuilding year following the loss of quarterback Landry Jones, along with a plethora of other starters. Still, with Bob Stoops at the helm, this team is sure to be talented.
However, the Longhorns and their new no-huddle offense are looking to finally get off the schneid in the Big 12 and contend for the league title.
Most of the focus in this game will be on the quarterbacks. David Ash will be playing in his third Red River game, but has lost his previous two by a combined 80 points.
Blake Bell, however, has always been the complement to Jones, so it will be interesting to see how he handles being the starter in one of the most highly anticipated games in all of college football annually.
The hype surrounding the Red River Rivalry game is unparalleled in college football. The game defines the Big 12 and the Midwest and always draws huge television ratings.
With the last two games going in favor of the Sooners by huge margins (38 and 42 respectively), expect the Longhorns to come out with a renewed sense of purpose in the 2013 edition of this matchup.