Being one of the league's two New York franchises certainly adds to the media attention, as does the presence of outspoken head coach Rex Ryan.
When things are going well, the team seems to bask in the hype.
The Jets appeared to thrive in the spotlight during their appearance on the 2010 season of HBO's Hard Knocks and welcomed the media with open arms during last year's Tim Tebow circus. If the team can find a way to bounce back from last year's disappointing 6-10 campaign, you can bet that Ryan and Co. won't shy away from the ensuing media attention. On the other hand, if the Jets struggle again in 2013, the team will probably prefer to ride out the season as quietly as possible.
As the team has learned in the past, not all publicity is good publicity.
Here is a list of 10 possible—if not entirely probable—headlines the Jets hope to avoid in the coming season.