Hype rarely matches substance in today's media landscape of the NFL.
Consider that maxim for a moment. Think back to the numerous times a veritable parade has been held in the preseason for a move that ends up fizzling out after the team was already planning its Super Bowl celebration.
Even the moves that work out and improve teams usually pale in comparison to the cacophony of "buzz" that surrounds almost every big name on the move or a big-name team that makes a deal the media cares about.
Take Tim Tebow. Case closed.
Then consider the correlative. Think back to the championship teams near and dear to your heart. Without fail, each of those teams made a move that flew under the radar. Yet, the substance to those moves probably outweighed the hype (or lack thereof).
No one cared when the Baltimore Ravens signed Jacoby Jones before the 2012 season. Then he proceeded to make the Pro Bowl as a kick returner and became one of the franchise's all-time playoff heroes.
These are the moves that can impact a franchise—the signings that get tacked on via blurb at the end of a "more important" column, the trades that get lost in the offseason shuffle.