On Wednesday, Tottenham's first transaction of the summer transfer window was confirmed, as a deal was agreed for Paulinho.
If true, that would be a record-breaking transfer for the London club, just eclipsing the £16.75 paid for Luka Modric in 2008.
With such a high-profile signing, there are plenty of people who stand to be affected.
Who stands to gain from this blockbuster deal? And who could be adversely influenced by it?
Here are the winners and losers from Paulinho's transfer to Tottenham.
One player who should be happy to see Paulinho coming to Tottenham is Sandro.
The defensive midfielder established himself as a first-choice option at White Hart Lane through the first part of the season.
However, an injury in January sidelined him for a considerable portion of the year and forced him to miss Brazil's Confederations Cup victory.
While Sandro is likely to return to Spurs' starting lineup this season, it is tough to say how quickly he will return to his nation's first team.
After all, Brazil has a very competitive squad and might not want to mess with the formula that brought them success this summer.
On the other hand, adding another Brazilian to Tottenham's lineup can only help Sandro's chances of earning his spot back in the Brazilian side.
Should he return to form and prove a valuable partner to Paulinho, a player who was so key at the Confederations Cup, Sandro could be in line for a return to the Brazil squad in time for next summer's World Cup.
In contrast to Sandro, Lewis Holtby is a player that is negatively impacted by Tottenham's deal for Paulinho.
The 22-year-old German is filled with potential and showed that in his few months at White Hart Lane after transferring from Schalke in January.
As a result, it seemed as though Holtby might have an outside shot at a spot in the first team this upcoming season, as his ability to adapt to different positions would be a benefit to Spurs in their shift to a 4-3-3.
However, Paulinho's signing has all but ended any hopes of that happening, as the Brazilian is certain to start alongside Moussa Dembele and Sandro in the middle of the park.
Given Holtby's abilities and Dembele's history of injuries last season, though, this is only a minor setback for the German.
Tottenham's transfer for Paulinho just increases new technical director Franco Baldini's reputation.
The Italian was already known for his keen eye for talent, especially in Brazilians, from his time as director of AS Roma.
Hence, Spurs' appointment of Baldini as technical director just a few months ago was a good sign for a club looking to improve their status in the pantheon of European football.
However, the speed at which the director made his mark must be a surprise to even the greatest optimist.
Baldini's ability to swoop in on a young Brazilian star like Paulinho and bring him to White Hart Lane shows that Spurs were right to hire him and that any club would be lucky to have him.
In case there was still any question, Scott Parker's time at Tottenham is winding to a close.
It has been rumored (via Metro) that the club was looking to sell the midfielder, but the clearest indication of this fact is the purchase of Paulinho.
As the likes of Sandro, Moussa Dembele and Paulinho are now available for the squad, Parker will not have a spot in the starting lineup.
Further, with young potential players like Lewis Holtby lurking, Parker's role in the squad is clearly surplus to requirements.
One year on from being the club's player of the year, Scott Parker is likely to be a cast-out at White Hart Lane.
Tottenham manager Andre Villas-Boas must be overjoyed to see Paulinho coming to White Hart Lane.
The young boss enters his second season at Spurs looking to bring his preferred style to the club, meaning an eventual switch to the holding 4-3-3 that was so successful at Porto.
Paulinho is just another ingredient to a smooth transition, as the Brazilian would fit quite well in the midfield of any AVB lineup.
Further, the purchase is a clear statement of intent from Spurs' board.
While chairman Daniel Levy has been a spendthrift in the past, the fact that he would open up his warchest for AVB displays his confidence in the Portuguese manager.
While it makes sense that Villas-Boas would find a move to a nouveau riche club like Paris Saint-Germain appealing (via Mirror), a record-breaking signing should go a long way to appeasing his ambitious nature.
A similar signing up front should ensure Tottenham's standing as a competitive side for years to come and keep AVB happy for a good period.
This may make Andre Villas-Boas happy, but the real winners are the supporters.