Aptly named "Brohio," the section plays off what Swisher has been wearing around the clubhouse as of late, according to a Cleveland Indians press release:
Swisher began wearing the shirts—with "Brohio" and aviator sunglasses on the front and "Sup, Bro?" on the back—around the Tribe clubhouse. Fans caught onto the shirts when Swisher wore it on MLB Network's "Intentional Talk" earlier this month with Chris Rose and Kevin Millar.
"Brohio" is a favorite saying among Cleveland fans.
Shoda (@AShoda15) June 15, 2013
The Indians are taking it one step further in that they will give away 100 t-shirts to the first 100 fans holding a ticket in section 117 for each date to call fan services.
They will be doing it at each Friday game the rest of the season.
According the team's press release, the section is nearly sold out for games on July 5 and Aug. 9. There are seats still available on July 12 (Royals), July 26 (Rangers), Aug. 23 (Twins), Sept. 6 (Mets) and Sept. 20 (Astros).
Even for fans who can't make it to the games, the shirts will likely fly off the sales rack.
brohio shirts are cool enough that i want one.— Trevor Inabnit (@iliv3forthis) July 1, 2013
The Indians are striking while the iron is hot as they currently sit a half a game ahead of the Detroit Tigers in the AL Central.
If the Tribe does end up making the playoffs, don't be surprised to see "Brohio" take over a little more of the stadium.