Opening week numbers for WWE Studios' 12 Rounds 2: Reloaded are in, and the figures are, well, pretty decent.
This is a perfectly respectable number, although down from the 51, 934 units (for $776,933 gross) The Marine 3: Homefront—which stars Mike "The Miz" Mizanin—sold in its first week.
As of June 9th, The Marine 3: Homefront had sold 167, 599 copies for a gross of $2,509,478, putting it on track to be the company's best-selling DVD of the year.
What explains the difference in sales?
Well, the original 12 Rounds didn't exactly set the world on fire when it was released in theaters back in 2009. Maybe doing a sequel to a film that performed flat the first time around wasn't exactly the best idea?
It may also be validation of Miz's face turn. Many journalists in the industry, including PWTorch's Wade Keller, have been deeply critical of his current character. But it's hard to argue with such impressive DVD sales. He clearly has some sort of fanbase.
Is it time to take WWE Studios seriously?
Or maybe people just really, really like movies about Marines rescuing female loved ones from bad guys?
There was also good news for The Call—which WWE co-produced with Troika Pictures—which is currently No. 1 on iTunes download and rental charts. In March, the film became a surprise breakthrough hit when it made $53 million on a small $13 million budget. Per a recent WWE conference call via Wrestleview.com, the company expects to profit by $6 million on a $1 million investment.
The film has other benefits too. As Variety.com reported back in April, The Call helped put WWE Studios on the map. With a big-time theatrical hit under its belt, WWE Studios is no longer the joke in the industry it once was.