It's a brave new world out there, and Georgia is capitalizing in a big way.
According to ESPN.com, the Bulldogs have launched a free app for iPhones and iPads called "The Georgia Way," which profiles the university's athletic department, facilities, history and future.
The app features former Bulldogs like quarterback Matt Stafford and A.J. Green sharing their experiences between the hedges, traditions that the the school and its fans take pride in, special segments narrated by actor Samuel L. Jackson and glimpses into the future of its facilities, academic support programs and student life.
“It’s a great tool for our coaches to have when they go into recruits’ homes to show their parents, show the recruits," Georgia video coordinator Brett Greene said to ESPN. "It’s kind of an icebreaker."
It surely is.
Whether it's in the living room of a recruit or not, it allows the consumer—oftentimes a college football prospect—24/7/365 access to a product specifically designed as a promotional tool from virtually all mobile devices.
That's key, because access on the go is becoming more and more of a priority, according to 247Sports.com founder and CEO Shannon Terry.
#247Sports mobile usage 49.98% in June 2013 compared to 39.17% in June 2012— Shannon B. Terry (@sbterry247) July 1, 2013
@ClayTravisBGID we are hitting 50% without an app, all native mobile. When we launch feeds & apps next yr, going to be interesting— Shannon B. Terry (@sbterry247) July 1, 2013
ESPN points out that Georgia is one of only a few schools offering such a product, another of which is LSU which launched a similar app three years ago.
Georgia's free app has been updated twice since its launch a few months ago, and we will see more updates as news warrants.
Will every program use apps as recruiting tools within five years?
In a day and age when time allowed to contact prospects varies from month-to-month and season-to-season, offering a product that can be used as a recruiting tool but isn't necessarily exclusive to recruiting practices allows plenty of ways for Georgia to control the message.
Game highlights would be subject to agreements with the SEC's media partners, but an app would allow game notes, features produced by in-house production teams and live stats to be delivered to the pockets of an active audience all over the world.
Don't be surprised to see more teams develop similar products.
After all, it couldn't hurt.