Former Arizona State and Nebraska quarterback Sam Keller is suing the NCAA and EA Sports for "blatant and unlawful use of (NCAA) student likenesses in a number of EA Sports" college football games during his time with the Sun Devils and Cornhuskers without paying him for it. The "NCAA 08" game, for example, lists Keller at his approximate height and weight.
All I can say to this is "Oh my God! Come on Sam".
Keller's lawsuit also contends that, "With rare exception, virtually every real-life Division I football or basketball player in the NCAA has a corresponding player in Electronic Arts' games, with the same jersey number, and identical height, weight, build and home state." In addition, Electronic Arts often matches the player's skin tone, hair color, and often even a player's hair style."