Everton FC and Nike have launched Everton's new home kit for the 2013-14 season with the tag line "It's In Our DNA."
The official release is at EvertonFC.com, which writes that "(t)he new home shirt is a classic football design, unmistakably Everton, and features a royal blue body with a white collar and white hoops on the sleeves." The shorts are white, and the socks white with blue trim.
The goalkeepers' kit features a black shirt with purple sleeves, black shorts and black socks.
Pictures of the kit appear below, and a video of the release can be seen here.
Chang remains the lead sponsor on the front of the shirt, with Everton's controversial redesigned crest on the left-hand side of the upper chest. Manufactured by Nike, the shirt features that company's Dri-Fit technology, which draws perspiration away from the body to keep players cool.
According to the release, the fabric weighs just 150 grams, which is 23 percent lighter than Nike's earlier kits. It is made of recycled polyester. Nike developed the design by gathering three-dimensional body scans of professional footballers in order to make a more tailored fit.
Everton commercial director Dave Biggar said the tag line "It's In Our DNA" reflects the club's ideal of "born not manufactured."
"We hope the kit will prove to be as popular with our supporters as it was with (new manager) Roberto Martinez and the players when they were given a preview and we are very much looking forward to a successful launch in the coming weeks,” Biggar said.
The kit goes on sale July 24 and is currently available for pre-order via Everton Direct. Everton open the Premier League season at Norwich on Aug. 17.