MLB, Majestic Athletic to Release New 'I Play' T-Shirt Line with MLB Superstars
What do you play for?
If you ask 10 MLB players, their reasons are varied. But one thing remains the same, they all play to win.
MLB and Majestic Athletic are releasing 10 new shirts this week, playing off the league's "I Play" campaign.
The campaign features eight position players and two pitchers giving reasons as to why they play the game of baseball.
Buster Posey's reason is for a third ring in four years.
Bryce Harper plays "for the Warrior inside and out," while Adam Jones plays "For the Resurgence of the O's."
Also, an Adam Jones "I Play for the Resurgence of the O's" t-shirt http://t.co/0QRjPKzqZw— Dan Steinberg (@dcsportsbog) June 20, 2013
The other seven players include Andrew McCutchen ("I Play to Bring Silver to the Steel City"), David Wright ("I Play to Bleed Blue and Orange"), Mike Trout ("I Play to Launch Another Souvenir"), Justin Verlander ("I Play for the Next K"), Carlos Gonzalez ("I Play for the Next Rocktober"), David Price ("I Play to Turn K's into W's") and Robinson Cano ("I Play for Title #28").
According to the story, the shirts will go on sale on MLB.com and other retailers by the end of the week.
Will it be a hit among fans?
However, it might be hard to market these shirts to fans of the other 20 teams.
MLB and Majestic Athletic missed the mark when they didn't have a slogan for each team in baseball.
So much could have been done for other teams. In Oakland, "I Play Because Moneyball Works." Or for St. Louis, "I Play Because There is Life After Pujols." Atlanta could have had a pitcher saying, "I Play Because of the Legends Before Me."
Maybe MLB and Majestic have plans to expand the campaign, but for now it only includes 10 out of the 30 teams in the league.
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