West Ham United have launched their new home kit for the 2013-14 season. The kit, which uses the club's traditional claret-and-blue color scheme, was designed by Adidas and bears the tagline, "Put it on, bring it on."
According to the club's official website, WHUFC.com, the Hammers have teamed with Adidas for the first time since 1985-86, the year of their best-ever league finish, third place in the old First Division.
The shirt features blue sleeves and a white collar, with claret as the main color. Adidas' three stripes run down the shoulders, and Alpari serves as the sponsor.
(Photo: West Ham United/Adidas)
Per the official release, Hammers midfielder Mark Noble said:
It's top gear, the lads are buzzing about the style and we're looking forward to wearing it.
It's exciting for us as well to get a new kit. When you come back in pre-season and all the new kit's laid out, with brand new pitches and brand new boots - that's an exciting time for us.
To walk out on the pitch and feel good in what you're wearing helps with you feel to the game.
The unveiling comes shortly after West Ham announced the permanent signing of England forward Andy Carroll from Liverpool. Carroll, 24, spent last season with West Ham, scoring seven goals in 24 Premier League appearances, per WhoScored. According to BBC Sport, the deal cost West Ham £15 million.
According to Joe Mewis of Mirror Football, Carroll spoke highly of the kit.
It's a nice kit. It fits well and looks smart, so I'm looking forward to playing in it. I'll be over the moon to pull on the claret and blue for the first game of the season. It's a great chance for me to show what I'm about—I can't wait to get going.
The new kit is available for pre-order now at OfficialWestHamStore.com. It goes on sale officially July 4.
West Ham open the 2013-14 Premier League season at home to promoted side Cardiff City.