Blackhawks, White Sox Announce Partnership

Steve JankowskiAnalyst IApril 8, 2008

The Chicago Blackhawks and Chicago White Sox have announced a marketing partnership that will allow both franchises significant visibility at each other's home games via in-game promotions.

During White Sox games at U.S. Cellular Field, the White Sox will incorporate the Blackhawks in their in-game promotions.  One of those promotions is a "Shoot the Puck" competition that will be held atop the White Sox dugout.

The White Sox also announced "Blackhawks Night" on August 23rd.  Current and former Hawks players will be in attendance, and fans at U.S. Cellular Field will be able to purchase Blackhawks tickets for the upcoming season.

The Blackhawks also plan on hosting a "White Sox Night" sometime during the 2008-2009 season.

Along with collaborating in the marketing area, the two franchises are exploring other cross-promotional avenues regarding ticket sales.

This agreement makes sense for both franchises as it gives both teams visibility all year round.  With the NHL and MLB regular seasons overlapping in early April and early October, the cross-promotion will keep both teams highly visible even during their respective off seasons.

The Blackhawks activities started yesterday in the White Sox home opener, and will continue throughout the 2008 season.