The Chicago Blackhawks and Chicago White Sox have announced a marketing partnership that will allow both franchises significant visibility at each other's home games via in-game promotions.
During White Sox games at U.S. Cellular Field, the White Sox will incorporate the Blackhawks in their in-game promotions. One of those promotions is a "Shoot the Puck" competition that will be held atop the White Sox dugout.
The White Sox also announced "Blackhawks Night" on August 23rd. Current and former Hawks players will be in attendance, and fans at U.S. Cellular Field will be able to purchase Blackhawks tickets for the upcoming season.
The Blackhawks also plan on hosting a "White Sox Night" sometime during the 2008-2009 season.
Along with collaborating in the marketing area, the two franchises are exploring other cross-promotional avenues regarding ticket sales.
This agreement makes sense for both franchises as it gives both teams visibility all year round. With the NHL and MLB regular seasons overlapping in early April and early October, the cross-promotion will keep both teams highly visible even during their respective off seasons.
The Blackhawks activities started yesterday in the White Sox home opener, and will continue throughout the 2008 season.
comments (4) write a comment »
write a new comment
6 months ago
This is an intriguing idea. Bravo to the Chicago franchises.
6 months ago
Very neat idea and I am surprised more team/cities don't incorporate something like this into their sports.
6 months ago
I really like the idea behind it, I just hope that it's implemented better than it was during the home opener. The "Shoot the Puck" competition had a number of fans scratching their heads as they had no clue what was going on-- and I'd be willing to bet that a fair share of fans don't know much beyond Patrick Kane. That being said, I liked the commercial spot they showed beforehand, and I think if they constantly have Hawks players interacting with the fans and vice versa when hockey season rolls around, it'll be a great benefit to both franchises.
from 6 months ago
I think part of the problem is they didn't announce the partnership soon enough. If they had announced it while the Sox were in Cleveland, or even early in the Detroit series, then fans would have known what was going on. But now that everyone knows what's going on, they'll understand. But I think that fans will begin to know more than Pat Kane and Jonathan Toews before long, especially if they take their success to the next level next season and make the playoffs.
write a new comment