Players come and go, teams rise and fall, even coaches fade at last into reluctant retirement, but some men with no power to influence events on the field of play stride on, decade after decade.
Commentators, pundits, writers paint pictures in our minds and mould our views, at their best offering insights, knowledge and verbal ingenuity beyond lesser mortals of sport.
The Bleacher Report's purported raison d’être is to give us the chance to rival the professionals, but there are some men and women so talented and dedicated, so consummately professional that no mere amateur, no college upstart could hope to match them.
This slideshow is a celebration of these icons of the British sporting landscape; journalists and broadcasters whose lucid pens and tongues are directly linked to the sharpest and most lovable sporting brains alive today.
Some are already legends in their own right, others are simply my personal favourites of today. All deserve recognition and, here on the Bleacher, the sincerest form of flattery in our attempts to emulate some small portion of their brilliance.