WWE Cruiserweight Championship: WWE Isn't Yet Ready to Capitalize

Tyson JonesSenior Analyst IIIJune 22, 2013

Photo from www.ajsbelts.com
Photo from www.ajsbelts.com

If someone asked you, and about ten other people on Bleacher Report, if WWE should bring back the Cruiserweight Championship I'm sure most people would answer with a resounding "Yes!"

I've been doing some thinking though, and after going over it in my head in my spare time, I've come to the conclusion that WWE is not ready for another Cruiserweight Championship. For a lot of people, it's easy to say WWE should bring back the CW Championship. However, I think there's a few things that would hamper the revival of this title and division and ultimately leave it a shell of what it could really be.

With that in mind, I'd like to point out beforehand that I'd love to see the Cruiserweight division revived—but only if it's done right.

I think the first issue facing WWE is an issue that really, only hardcore fans deal with. That's the prestige of the championships. In both the realm of the U.S. and Intercontinental Champions, only the current champions seem to be getting anything out of holding these belts.

To find someone before them who actually benefited from being midcard champion, you'd have to go all the way back to the first U.S. title run of Dolph Ziggler and the first Intercontinental Championship reign of Cody Rhodes. And even now that's debatable because you can easily make a case for both men being glorified jobbers now.

Since then, the belts have changed hands a few times, but no champion has gained anything from their reign.

Dean Ambrose and Curtis Axel may change that, but Cesaro and Barrett both started out strong as champions and look what happened after a few months. Honestly, how many times would you likely see Justin Gabriel or Tyson Kidd jobbing to Dean Ambrose, Antonio Cesaro, or Jack Swagger as Cruiserweight champion?

Taking that into account, I think WWE's lack of interest in their cruiserweights overall is something that would severely cripple any influence this group could have on WWE programming.

Let's compare the WWE cruiserweights to the X Division of Impact Wrestling for a moment. The X-Division was one of the building blocks of Impact in its early days. To this day, the likes of Chris Sabin, Jay Lethal, Petey Williams, AJ Styles, Kaz, and Christopher Daniels are legends of the X Division, and I think part of that has to do with what they brought in cases such as Ultimate X and later on the Steel Asylum.

Even now, with the de-emphasis the X Division has faced over the past few years, it's still generally considered one of the more entertaining parts of Impact television.

In contrast, WWE does nothing to highlight its CW superstars. Maybe it's the lack of a title that makes WWE not want to focus on the cruiserweights.

I feel though, that WWE should focus and spotlight individuals like Justin Gabriel, Zack Ryder, and Heath Slater, men who have the ability to capture fan attention: Gabriel with his daredevil stunts and in-ring style; Ryder with his ability to generate followings and ignite interest via social media; Heath Slater and his obnoxious yet entertaining charisma.

And that's what needs to happen in the WWE in order to make that title worth something.

Give these guys the chance to talk about what it would mean to have a cruiserweight division or maybe even their own show. That would be enough to get fans invested, and you need only take out at least one recap in order to plug a superstar bio. It could even be something done via the WWE App.

While WWE has it's fair share of people who could work in the CW division, I think it would need to sign more talent or promote and develop up-and-coming performers, maybe even throw in guys who don't fit the stereotypical CW mold. Sure, WWE's promotional machinery could focus on the usual suspects like Adrian Neville, Sin Cara and Yoshi Tatsu, but let's also get some brawlers and grapplers in the ring, like Darren Young, Xavier Woods and Oliver Grey.

I think a trick in working on a good cruiserweight division is to balance out your typical high-flyers with guys who work different styles. It's what helped guys like "Hurricane" Gregory Helms and Jamie Noble stand out and that would be very useful for promoting a new cruiserweight division.

While it's at it, WWE could also look at even signing teams for such a division. The Young Bucks could be given another shot—I always felt Max Buck had more potential to be a standout than his brother, but both are impressive in the ring. I'm sure a lot of people would like to see Brian Kendrick back. Jack Evans and Kaval are both entertaining wrestlers to see. Not to mention, Extreme Tiger is a free agent in Mexico whom I believe WWE could look in to bringing up.

These are just to name a few people capable of helping to make this CW division really shine.

Really though, it comes down to actually putting the effort in. If WWE is going to just throw the cruiserweight title back on television and treat it like the Divas title gets treated for the most part, then I say it's better off retired. Now, if WWE is going to revamp and improve on the cruiserweight division and actually invest in these performers like they do their main eventers, then I'd be all for it.

However, I don't trust WWE creative team to do that job. So until WWE can show that they can generate and maintain quality programming, I refuse to think anyone's going to benefit from a CW revival.