When Cheyenne Woods appeared as a reporter during press conferences on Tuesday at the 2013 U.S. Open, she may have been there to cover the action as a journalist, but she wound up generating headlines.
What was evident in the exchange with her uncle, Tiger Woods—and in the rest of Cheyenne Woods' coverage for the Back 9 Network—was that she has a legitimate future as a golf personality if she chooses to pursue it.
Tiger Woods has been more open with the media in recent years, but it was nevertheless a nice change of pace when his niece questioned him in the presser.
It led to some brief, lighthearted banter, as the younger Woods was able to effectively maintain her cover before inquiring about what he does to unwind away from the grind at Ardmore, Pennsylvania's Merion Golf Club.
Cheyenne Woods currently plays on the Ladies European Tour after a successful collegiate golf career at Wake Forest University, highlighted by capturing the ACC Championship in 2011.
Thus, there is still plenty of time for the 22-year-old to make her mark as a player, but she has a great opportunity to call the shots from the other side of the on-course action.
On her Twitter profile, Woods lists herself as the Back 9 Network's player ambassador, which allows her to utilize her experience as a golfer while also providing a fresh perspective and hitting a younger target audience.
Speaking of which, it will be difficult for her—or just about anyone, really—to ever live up to the golfing prowess of her uncle. However, by establishing herself as a prominent member of the golf media, Woods can shape her own sort of legacy and be a huge success.
The name recognition factor is huge for Cheyenne Woods, but if she manages to consistently win in her playing career, it will only enhance her viability for the promising potential she has as a media member.
With the benefit of being related to arguably the greatest golfer of all-time, Woods will also boost her brand significantly. If she can continue to juggle her playing schedule with occasional work as a journalist, she is setting herself up for a plethora of opportunities whenever her playing days are over.
Such a time seems a long way in the future. Woods seems dedicated to establishing herself across the pond, and then even making her impact felt on the LPGA at some point.
Having said that, whenever Woods wants to pursue a media job full-time, there is nothing to suggest she won't thrive in the position.