Take the fake Peter Griffins and the Will Ferrells, but leave the twins. They’ve done nothing wrong.
KU Boobs has been ordered to cease and desist by The University of Kansas by June 12, 2013.— KU Boobs (@KUboobs) June 11, 2013
KU Boobs began as a somewhat less than innocent Twitter account marrying Jayhawk school spirit with an appreciation of the female bust. And although it is now under "attack," it has not changed.
As you can see, the account has blossomed from its training bra days of entertaining students at Kansas to enthralling young men (and women) across the nation with its images of busty (and un-busty) women sporting cutoff t-shirts, scoop necks and all manner of revealing apparel.
Surprisingly enough, the university’s problem with the account doesn’t concern women’s cleavage being associated with the school—it’s a branding issue for them.
According to the associate athletic director Jim Marchiony, the university isn’t trying to shut down the flesh peddling, it’s just trying to protect its trademark.
You may have seen a tweet from @kuboobs saying that "KU has ordered KUBoobs to cease and desist."That tweet is not accurate.— Jim Marchiony (@JMarchiony) June 11, 2013
KU is not trying to shut down the @kuboobs Twitter account. A Twitter account is one thing. But they're selling merchandise with KU on it.— Jim Marchiony (@JMarchiony) June 11, 2013
That violates KU's Federal trademark, which the University must protect.— Jim Marchiony (@JMarchiony) June 11, 2013
We've asked them to stop selling that merchandise, not to shut down the Twitter account. Rock Chalk!— Jim Marchiony (@JMarchiony) June 11, 2013
So it’s about the...money?
The university is cool with women cramming their breasts into low-slung KU tops and tweeting it, as long as the account doesn’t profit from its brand? Or do they have a PR problem with the account and the alleged trademark infringement provides a convenient way for them to shut it down?
Lord knows no one hates people cutting in on its profits more than an institute of higher education, even if it’s a few pennies generated from a Twitter account—an account that probably does more to recruit young people to KU than everything but the basketball program.
Love it or hate it, this entire brouhaha over busts goes to show the kind of backlash that can occur when you try to get between people and their boobs.