Over the past six seasons, Roddy White has had over 80 catches, over 1,150 yards and six or more touchdowns each year. The only other two players in NFL history to do this are Jerry Rice and Torry Holt. They each had eight consecutive years completing this feat.
So what makes Roddy so good?
Yes, White can go deep and be a tremendous threat there.
Yes, he can catch screens and take them to the house.
Yes, he can also get a slant and gain a ton of yards after catch.
However, the thing that White does best isn't any of those three things.
White's best attribute is his ability to gain separation in the intermediate levels of the defense and just pick them apart. By doing this as his primary focus, it makes it that much tougher to cover him when the Falcons do send him deep or have him catch a screen pass.
If it's not broke, don't fix it. White has been the most consistent wide receiver over the past six seasons using this strategy, so continue with what works.