Per a recent report, WWE boss Vince McMahon has an idea to help Raw battle the NBA finals in the future.
WWE's flagship show has, of course, been facing stiff competition from basketball. Most notably on Monday when it went against the heavily hyped Indiana Pacers vs. Miami Heat game and scored a dismal 2.6 rating.
As USA Today reported, the basketball game did a hugely impressive 7.1, setting a record for TNT.
Raw never had a chance.
As Dave Meltzer noted in his daily update over at F4Wonline, the writing crew fully expected bad ratings. Meltzer would also mention that Raw was being heavily rewritten and edited—presumably a reaction to all the pressure.
But, relax, guys. It appears McMahon has an idea on how to turn things around in 2014.
As Bryan Alvarez notes in this week's (subscriber-only) F4W Newsletter, McMahon feels that better, hotter crowds on his No. 1 show may be the solution to the NBA ratings' juggernaut:
Vince McMahon's new idea in dealing with getting smashed in the ratings by the NBA (and they got smashed in the ratings this week, doing a 2.6 opposite the playoffs) is for someone to try to get the 2014 NBA schedule ahead of time so that the company can book Monday dates opposite basketball in "hot" cities, Philly, New York, Chicago, etc. His idea is that if they're going up against a strong game and wrestling fans tune in and see, for example, a Philly crowd going nuts on Raw, they won't switch the channel.
Hot crowds undoubtedly help make a show must-see.
For example, the lively and loud New Jersey crowd on Raw the night after WrestleMania single-handedly made an otherwise average show one of the best editions of the program ever.
That said, no crowd, no matter how loud, can make up for coherent and compelling storylines, fresh stars and a television product viewers will go out of their way to see.
As the 2014 NBA finals roll around, the WWE boss—and his increasingly overworked writing team—should also consider these factors too if they wish to limit the damage the competition will do to them.