Sheamus and Randy Orton have developed an odd relationship over the last several months—a relationship that has to be going somewhere, right?
Well, you would think that their weird friendship-that-may-not-really-be-a-friendship is going to lead to some sort of big “breakup” and potential feud. But many of us have thought that for a while now.
PWInsider.com (via WrestlingInc.com) reported back in January that Orton would be turning heel, which would ultimately lead to him taking on Sheamus for the World Heavyweight Championship at WrestleMania 29.
We all know how that turned out, though.
Instead of facing each other with Orton as the heel, “The Viper” and “The Great White” actually teamed up with one another on the grandest stage of them all in a losing effort against The Shield.
Now, there are once again rumors that Orton will be facing Sheamus in a major match at a major pay-per-view. This time, F4WOnline.com (via WrestlingInc.com) is reporting that Sheamus and Orton are set to face each other at SummerSlam, with an Orton heel turn possibly playing into the bout.
Yes, we’ve seen Sheamus vs. Orton multiple times in the past. But at this point, they just need to start feuding already.
Going back to around this time last year, the WWE seemed to be planting the seeds for Orton and Sheamus to go from buddies to rivals. When Orton nailed Sheamus with a massive RKO on an episode of Raw last May, that only added more fuel to the fire.
Unfortunately, Orton would be suspended for his second violation of the WWE’s Talent Wellness Program shortly after these seeds were planted, and ultimately, the expected feud between him and Sheamus was never able to get started.
Earlier this year, however, the WWE seemed to be replanting the seeds of an Orton vs. Sheamus feud. There was constant tension between the two earlier in the year, and they even faced each other in singles action on Raw the night after WrestleMania 29.
Although it looked like that match might finally be the catalyst for a feud between the two, it ultimately wasn’t. Instead, Sheamus and Orton continued to be portrayed as comrades on TV, and even recently, they’ve joined forces to try and combat The Shield again.
Alright, enough is enough.
Orton and Sheamus have been portrayed as buddies for a while now, and truth be told, it doesn’t really fit either man’s persona. Sheamus is a tough brawler who doesn’t need a partner by his side while Orton has always been better as a loner or an antihero.
This buddy-buddy stuff we’ve seen with them in 2013? It’s just not working—unless the plan is for them to feud and to do it soon.
Once bitter rivals, Sheamus and Orton have spent essentially more than a year now fighting on the same side, and it really hasn’t resulted in any sort of payoff for either of them.
When will Orton and Sheamus feud again?
They didn’t win World titles. They didn’t become the WWE Tag Team Champions together. They didn’t stop The Shield.
So, what’s the point of their pairing?
Well, there’s no telling what the creative team is thinking here. But what should happen is that everything that’s taken place between Sheamus and Orton over the last year-plus should lead to a major rivalry between the two. ASAP.
It’s rare to see the WWE invest a year or more into a storyline, but now that it’s done with Orton and Sheamus (even if it has been on-and-off), the company absolutely must capitalize on that.
Orton and Sheamus are probably the No. 3 and No. 4 babyfaces in the company right now, so there’s interest that will be generated and money to be made in a feud between two of the biggest stars in pro wrestling.
That’s a great opportunity for the WWE, but it’s an opportunity that will go to waste if we don’t see them feud with each other in the very near future.
After all, if we don’t see Orton vs. Sheamus soon, then what the hell was the point of everything that’s happened between the two?
Drake Oz is a WWE Featured Columnist for Bleacher Report. Follow him on Twitter!