Cowboys Stadium opened just a few months before the beginning of the 2009 NFL regular season. In fact, a sporting event wasn't even the first to take place at a huge and expensive venue that was built primarily for sports.
Country-music singers George Strait and Reba McEntire opened the place on June 6 and may have still delivered better entertainment than the football team that's been performing in the building at least ten times per year since.
Soccer clubs from Costa Rica, Guadeloupe, Mexico and Haiti each played matches at Cowboys Stadium months before the Cowboys did.
Heading into the 2013 regular season, which is fast approaching, Dallas has a combined record of just 17-15—let me not forget to mention that the Cowboys have a perfect record of 1-0 in the postseason when playing at home. Otherwise, home games don't really offer much of an advantage to America's Team. If fact, a number of NFL teams from elsewhere in America feel quite at home in Arlington, Texas—NFC rivals from Chicago, New Orleans and New York are a perfect 6-0 when playing at Cowboys Stadium.
So why the lack of success at a new football palace that supposedly outshines all others on the NFL landscape?
Well, for starters anyway, Cowboys Stadium wasn't built just for football.
On the contrary, Cowboys Stadium was built to attract everything that it already has and will in the future. I'm talking about the Super Bowl, the NBA All-Star Game, NCAA Final Four, college football games, concerts, exhibitions—even women's bowling!
I'm going to offer five reasons why, to this point, Cowboys Stadium is far more useless to the Dallas Cowboys than it is to owner and general manager Jerry Jones and virtually all other temporary occupants or events that thrive at the five-year old building.
These reasons are not scientific but rather theoretical based on common sense.