Formula 1 Tobacco Liveris - 1990's
By (Correspondent) on May 1, 2009
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During the 1990's Tobacco Sponsorship was an integral part of marketing in Formula 1 and this resulted in producing some of the best liveries.
In the 21st Century anti-smoking legislation began to tighten in many parts of the world. F1 now became an even more important opportunity to promote cigarette sponsorship.
However due to a stringent ban on advertising in Europe, teams started breaking their contracts with tobacco companies.
In 2000, WilliamsF1 became the first major team to run without tobacco sponsorship. AT&T is their current title sponsor.
McLaren have replaced the West brand with Vodafone and no longer have any tobacco sponsors.
Renault ended the deal with Mild Seven after the 2006 season and now are contracted to the banking giant ING.
Ferrari on the other hand renewed their arrangements with Philip Morris in 2005 .
At the 2007 Bahrain, Monaco and Chinese Grands Prix, Altria Group's Marlboro brand was prominently on display on the Ferrari cars of Felipe Massa and Kimi Räikkönen, on their jumpsuits and also those of the pit crew. Ferrari was the only team that was still promoting a cigarette brand in the 2007 Formula One season.
The 2008 season onwards Ferrari have not carried the Marlboro logos at any of the races
Here were turn back the clock and look at some of the liveries which will always be a part of Formula 1 history.
Marlboro - McLaren
McLaren 1990, 1991 - Ayrton Senna drove a Marlboro sponsored car and won the World Championship in both years.
Camel - Williams
Williams 1992 - Nigel Mansell went on to win the championship with a car sponsored by Camel.
Williams 1993 - Alain Prost clinched the driver’s championship at Portugal and finished the season 26 points ahead second place Ayrton Senna.
Mild Seven - Benetton
Benetton 1994 - Michael Schumacher, won the title by a single point from Damon Hill, after the two controversially collided at the final round in Adelaide
Benetton 1995 - Michael Schumacher of the Mild Seven sponsored Benetton for the second year in a row, beat Damon Hill of Williams by 33 points.
Rothmans - Williams
1996 - Damon Hill took the World Championship making him the first son of a World Champion to win the title himself.
1997 - Jacques Villeneuve fended off a challenge from Michael Schumacher to win the Championship at the last race. The Rothmans sponsored cars had now won two consecutive championships.
Marlboro - Ferrari
1996 - Michael Schumacher's relationship with Scuderia Ferrari began here. Marlboro still sponsors Scuderia Ferrari.
Ligier - Gauloises
Monaco 1996 - Olivier Panis wins his one and only Grand Prix in a Gauloises sponsored Liger Mugen Honda.
Winfield - Williams
1998 - Renault ended their full time involvement in Formula 1 which resulted in Williams dropping out of the top spot. Rothmans opted to promote their Winfield brand this season.
Benson & Hedges - Jordan
Spa 1998 - Damon Hill earned Jordan their first ever Formula One win. Ralf Schumacher sweetened the victory by finishing second.
West - McLaren
1998 - Mika Häkkinen managed to beat Schumacher to clinch his first world championship in the Silver Arrows.
1999 - The drivers World Championship was won by Mika Häkkinen, although Ferrari won the constructors World Championship.
555, Lucky Strike - British American Racing
1999 - BAR ran one side of their cars painted in the white and red of BAT's Lucky Strike brand, and the other side in blue and yellow to advertise 555.
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