Formula 1 Tobacco Liveris - 1990's

Correspondent Written on May 01, 2009

Previous Next

Slide 1 of 12

$1992: Nigel Mansell of Great Britain in action in his Williams Renault during the Monaco Grand Prix at the Monte Carlo circuit in Monaco. Mansell finished in second place. \ Mandatory Credit: Pascal Rondeau/Allsport$

During the 1990's Tobacco Sponsorship was an integral part of marketing in Formula 1 and this resulted in producing some of the best liveries.

In the 21st Century anti-smoking legislation began to tighten in many parts of the world. F1 now became an even more important opportunity to promote cigarette sponsorship.

However due to a stringent ban on advertising in Europe, teams started breaking their contracts with tobacco companies.

In 2000, WilliamsF1 became the first major team to run without tobacco sponsorship. AT&T is their current title sponsor.
McLaren have replaced the West brand with Vodafone and no longer have any tobacco sponsors.
Renault ended the deal with Mild Seven after the 2006 season and now are contracted to the banking giant ING.
Ferrari on the other hand renewed their arrangements with Philip Morris in 2005 .
At the 2007 Bahrain, Monaco and Chinese Grands Prix, Altria Group's Marlboro brand was prominently on display on the Ferrari cars of Felipe Massa and Kimi Räikkönen, on their jumpsuits and also those of the pit crew. Ferrari was the only team that was still promoting a cigarette brand in the 2007 Formula One season.

The 2008 season onwards Ferrari have not carried the Marlboro logos at any of the races

Here were turn back the clock and look at some of the liveries which will always be a part of Formula 1 history.

Marlboro - McLaren

$16 May 1990: Ayrton Senna of Brazil in action in his McLaren Honda during the Monaco Formula One Grand Prix in Monte Carlo, Monaco. Ayrton Senna finished in first place. \ Mandatory Credit: Bob Martin/Allsport$

McLaren 1990, 1991 - Ayrton Senna drove a Marlboro sponsored car and won the World Championship in both years.

Camel - Williams

$1992: Nigel Mansell of Great Britain in action in his Williams Renault during the Hungarian Grand Prix at the Hungaroring circuit in Budapest, Hungary. Mansell finished in second place. \ Mandatory Credit: Pascal Rondeau/Allsport$

Williams 1992 - Nigel Mansell went on to win the championship with a car sponsored by Camel.

Williams 1993 - Alain Prost clinched the driver’s championship at Portugal and finished the season 26 points ahead second place Ayrton Senna.

Mild Seven - Benetton

12 NOV 1994: MICHAEL SCHUMACHER OF GERMANY SETS THE FASTEST TIME ON A RAIN-SOAKED TRACK DURING THE 2ND QUALIFYING SESSION FOR THE AUSTRALIAN GRAND PRIX IN ADELAIDE. SCHUMACHER WILL START BEHIND NIGEL MANSELL WHO GAINED POLE POSITION WITH FRIDAY's BESTTI

Benetton 1994 - Michael Schumacher, won the title by a single point from Damon Hill, after the two controversially collided at the final round in Adelaide

Benetton 1995 - Michael Schumacher of the Mild Seven sponsored Benetton for the second year in a row, beat Damon Hill of Williams by 33 points.

Rothmans - Williams

15 Jun 1996: Damon Hill of Great Britain takes pole position for the Molsen Grand Prix of Canada, round seven of the FIA Formula One World Championship at the Circuit Gilles Villeneuve, Montreal, Canada. Mandatory Credit: David Taylor/ALLSPORT

1996 - Damon Hill took the World Championship making him the first son of a World Champion to win the title himself.

1997 - Jacques Villeneuve fended off a challenge from Michael Schumacher to win the Championship at the last race. The Rothmans sponsored cars had now won two consecutive championships.

Marlboro - Ferrari

23 Feb 1996: Formula One World Champion Michael Schmacher in action in the new Ferrari during pre-season testing at Estoril in Portugal. Mandatory Credit: Mike Cooper/Allsport

1996 - Michael Schumacher's relationship with Scuderia Ferrari began here. Marlboro still sponsors Scuderia Ferrari.

Ligier - Gauloises

19 May 1996: Oliver Panis of France claims his first victory by winning the Monaco grand prix in Monte Carlo, Monaco. Mandatory Credit: Pascal Rondeau/Allsport UK

Monaco 1996 - Olivier Panis wins his one and only Grand Prix in a Gauloises sponsored Liger Mugen Honda.

Winfield - Williams

$27 Sep 1998: Williams Mecachrome driver Jacques Villeneuve locks his front brakes during the Luxembourg Grand Prix at the Nurburgring in Germany. \ Mandatory Credit: Michael Cooper /Allsport$

1998 - Renault ended their full time involvement in Formula 1 which resulted in Williams dropping out of the top spot. Rothmans opted to promote their Winfield brand this season.

Benson & Hedges - Jordan

$28 Mar 1998: Jordan driver, Damon Hill of Great Britain and the Honda/Mugen team in action during the 1998 Brazilian Grand Prix held at Interlagos in Sao Paulo, Brazil. \ Mandatory Credit: Pascal Rondeau /Allsport$

Spa 1998 - Damon Hill earned Jordan their first ever Formula One win. Ralf Schumacher sweetened the victory by finishing second.

West - McLaren

1 Nov 1998: Mika Hakkinen of Finland racing for Mercedes McLaren during the Japanese Grand Prix at Suzuka, Japan. Mika Hakkinen won the race after Michael Schumacher of Germany racing for Ferrari exited the race with a flat tyre giving Mika the driversch

1998 - Mika Häkkinen managed to beat Schumacher to clinch his first world championship in the Silver Arrows.

1999 - The drivers World Championship was won by Mika Häkkinen, although Ferrari won the constructors World Championship.

555, Lucky Strike - British American Racing

$7 Mar 1999: Jacques Villeneuve in action in his BAR Supertec during the Formula One Australian Grand Prix at Albert Park in Melbourne. Villeneuve failed to finish. \ Mandatory Credit: Mark Thompson /Allsport$

1999 - BAR ran one side of their cars painted in the white and red of BAT's Lucky Strike brand, and the other side in blue and yellow to advertise 555.

Begin Slideshow

That's the end of this slideshow, here are a few more you might like...

Bobby Labonte's crew chief Options!

Bobby Labonte will have a new crew chief for 2010. Many people have their opinions and their thoughts on who will be the next man behind the wrenches of the No. 71 car...
The 10 Best Driver-Sponsor Combinations in NASCAR of the 2000s

We all know that NASCAR runs on corporate sponsorship. Corporate sponsors know that choosing the right driver to endorse their product can make all the difference in the eyes of the fans (and potential consumers)...
Stewart and Montoya, It all Started With Qualifying At P.I.R.

"Stewart and Montoya, It all Started at P.I.R." Please don't take this seriously. I just recently attended the Sprint Cup race at Phoenix International Raceway and since Nascar is idle until ...

(2)

5 Comments

There are no comments yet. Get the conversation started by leaving the first comment

Loading more comments...

posted just now

Loading...
Nobody has liked this comment yet

Cancel

This comment and all replies have been deleted This comment has been deleted Undo delete

<form action="/accounts/create_from_facebook_comment" class="new_facebook_user" id="new_facebook_user" method="post">	<input id="facebook_user_facebook_id" name="facebook_user[facebook_id]" type="hidden" />
	<input id="facebook_user_proxied_email" name="facebook_user[proxied_email]" type="hidden" />
	<input id="facebook_user_profile_pic" name="facebook_user[profile_pic]" type="hidden" />
	<input id="facebook_user_profile_url" name="facebook_user[profile_url]" type="hidden" />
	<ul>
		<div id="facebook_questions">
			<li class="fb-question" id="facebook_full_name_container">
				<p class="question">
					<label for="facebook_user_use_full_name">Use your full name <strong class="full_name"></strong> on Bleacher Report?</label>
					<br />
				</p>
				<p class="options">
					<input name="facebook_user[use_full_name]" type="hidden" value="0" /><input checked="checked" id="facebook_user_use_full_name" name="facebook_user[use_full_name]" type="checkbox" value="1" />
					<label for="facebook_user_use_full_name">Yes</label>
				</p>
				<div class="input full-name-edit" style="display:none">
					<p>Edit your name for Bleacher Report:</p>
					<div class="fb-first-name">
						<label for="facebook_user_first_name">First Name <em>(required)</em></label>
						<input class="signup_text_input" id="facebook_user_first_name" name="facebook_user[first_name]" size="30" type="text" />
						
					</div>
	
					<div class="fb-last-name">
						<label for="facebook_user_last_name">Last Name <em>(required)</em></label>
						<input class="signup_text_input" id="facebook_user_last_name" name="facebook_user[last_name]" size="30" type="text" />
						
					</div>
				</div>
			</li>
			<li class="fb-question">
				<p class="question">
					<img src="/images/default-user-icon-medium.png" class="profile_pic" />
					<label for="facebook_user_use_profile_pic">Do you want to use your Facebook profile picture on Bleacher Report?</label>
				</p>
				<p class="options">
					<input name="facebook_user[use_profile_pic]" type="hidden" value="0" /><input checked="checked" id="facebook_user_use_profile_pic" name="facebook_user[use_profile_pic]" type="checkbox" value="1" />
					<label for="facebook_user_use_profile_pic">Yes</label>
					
				</p>
			</li>
			<li>
				<a id="facebook_connect_submit"><img src="/images/shared/submit.png" /></a>
			</li>
		</div>
	</ul>
</form>

302
reads

5
comments

2
likes

written on May 01, 2009 History

<form action="/accounts/create_from_facebook" class="new_facebook_user" id="new_facebook_user" method="post">	<input id="facebook_user_proxied_email" name="facebook_user[proxied_email]" type="hidden" />
	<input id="facebook_user_profile_pic" name="facebook_user[profile_pic]" type="hidden" />
	<input id="facebook_user_facebook_id" name="facebook_user[facebook_id]" type="hidden" />
	<input id="facebook_user_profile_url" name="facebook_user[profile_url]" type="hidden" />
	<ul>
					<li class="fb-question">
				<div class="input">
											<div id="facebook_placebo_submit">
							<img src="/images/shared/submit.png" />
						</div>
										<div class="fb-first-name" id="fb-email">
						<p><strong>Email Address</strong></p>
						<input class="signup_text_input" id="facebook_user_email" name="facebook_user[email]" size="30" type="text" />
						<img alt="Small" id="facebook_email_indicator" src="http://assets2.bleacherreport.com/images/shared/spinners/small.gif?1259884154" style="display:none" />
						
					</div>
				</div>
				<div class="input" id="facebook_password_container" style="display:none">
					<div class="fb-first-name notice">
						<p>This email address matches an existing user profile. Please enter your password to connect your accounts.</p>
						<p><strong>Password</strong></p>
						<input class="signup_text_input" id="facebook_user_password" name="facebook_user[password]" size="30" type="password" />
						
					</div>
				</div>
			</li>
				<div id="facebook_questions" style="display:none">
			<li class="fb-question" id="facebook_full_name_container">
				<p class="question">
					<label for="facebook_user_use_full_name">Use your full name <strong class="full_name"></strong> on Bleacher Report?</label>
					<br />
				</p>
				<p class="options">
					<input name="facebook_user[use_full_name]" type="hidden" value="0" /><input checked="checked" id="facebook_user_use_full_name" name="facebook_user[use_full_name]" type="checkbox" value="1" />
					<label for="facebook_user_use_full_name">Yes</label>
				</p>
				<div class="input full-name-edit" style="display:none">
					<p>Edit your name for Bleacher Report:</p>
					<div class="fb-first-name">
						<label for="facebook_user_first_name">First Name <em>(required)</em></label>
						<input class="signup_text_input" id="facebook_user_first_name" name="facebook_user[first_name]" size="30" type="text" />
						
					</div>
	
					<div class="fb-last-name">
						<label for="facebook_user_last_name">Last Name <em>(required)</em></label>
						<input class="signup_text_input" id="facebook_user_last_name" name="facebook_user[last_name]" size="30" type="text" />
						
					</div>
				</div>
			</li>
			<li class="fb-question">
				<p class="question">
					<img src="/images/default-user-icon-medium.png" class="profile_pic" />
					<label for="facebook_user_use_profile_pic">Do you want to use your Facebook profile picture on Bleacher Report?</label>
				</p>
				<p class="options">
					<input name="facebook_user[use_profile_pic]" type="hidden" value="0" /><input checked="checked" id="facebook_user_use_profile_pic" name="facebook_user[use_profile_pic]" type="checkbox" value="1" />
					<label for="facebook_user_use_profile_pic">Yes</label>
					
				</p>
			</li>
			<li class="fb-question" id="facebook_interested_in_writing_container">
				<p class="question"><label for="facebook_user_interested_in_writing">Are you interested in covering your favorite teams and sports?</label></p>
				<p class="options">
					<input name="facebook_user[interested_in_writing]" type="hidden" value="0" /><input id="facebook_user_interested_in_writing" name="facebook_user[interested_in_writing]" type="checkbox" value="1" />
					<label for="facebook_user_interested_in_writing">Yes</label>
					
				</p>
			</li>
			<li class="fb-question">
				<p class="question"><label for="facebook_user_share_activity">Do you want to share your Bleacher Report activity in your Facebook activity feed?</label></p>
				<p class="options">
					<input name="facebook_user[share_activity]" type="hidden" value="0" /><input checked="checked" id="facebook_user_share_activity" name="facebook_user[share_activity]" type="checkbox" value="1" />
					<label for="facebook_user_share_activity">Yes</label>
					
					<br />
					<a href="#" id="share_facebook_activity_advanced_link">Advanced Sharing Options</a>
				</p>
				<p id="share_facebook_activity_advanced" style="display:none">
					<input name="facebook_user[share_activity_article_writing]" type="hidden" value="0" /><input checked="checked" id="facebook_user_share_activity_article_writing" name="facebook_user[share_activity_article_writing]" type="checkbox" value="1" />
					<label for="facebook_user_share_activity_article_writing">When I write a new article</label>
					<br /><input name="facebook_user[share_activity_comment]" type="hidden" value="0" /><input checked="checked" id="facebook_user_share_activity_comment" name="facebook_user[share_activity_comment]" type="checkbox" value="1" />
					<label for="facebook_user_share_activity_comment">When I post a comment</label>
					<br /><input name="facebook_user[share_activity_like]" type="hidden" value="0" /><input checked="checked" id="facebook_user_share_activity_like" name="facebook_user[share_activity_like]" type="checkbox" value="1" />
					<label for="facebook_user_share_activity_like">When I like an article</label>
					<br /><input name="facebook_user[share_activity_poll_vote]" type="hidden" value="0" /><input checked="checked" id="facebook_user_share_activity_poll_vote" name="facebook_user[share_activity_poll_vote]" type="checkbox" value="1" />
					<label for="facebook_user_share_activity_poll_vote">When I vote on a poll</label>
					<br /><input name="facebook_user[share_activity_fan]" type="hidden" value="0" /><input checked="checked" id="facebook_user_share_activity_fan" name="facebook_user[share_activity_fan]" type="checkbox" value="1" />
					<label for="facebook_user_share_activity_fan">When I become a fan of another member</label>
				</p>
			</li>
			<li class="fb-question">
				<p class="question"><label for="facebook_user_fan_friends">Become fans of your Facebook friends connected to Bleacher Report?</label></p>
				<p class="options">			
					<input name="facebook_user[fan_friends]" type="hidden" value="0" /><input checked="checked" id="facebook_user_fan_friends" name="facebook_user[fan_friends]" type="checkbox" value="1" />
					<label for="facebook_user_fan_friends">Yes</label>
					
				</p>
			</li>
			<li>
				<a id="facebook_connect_submit"><img src="/images/shared/submit.png" /></a>
			</li>
		</div>
	</ul>
</form>

Sign up for Bleacher Report

Already have an account? Log in now » As a member you can get the latest on your favorite teams, post comments, write your own articles, and much more.

Join Bleacher Report

You must register in order for that functionality to work!

Sign up through Facebook

Follow your Facebook friends on Bleacher Report
Share your articles, comments, and more with friends

Great, , you're signed up!

i.e. San Francisco Giants, SEC Football, NFL, Golf

Selected Tags:

Yes, I'd like to receive an email newsletter for the topics I selected.