Formula 1 Tobacco Liveris - 1990's

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Formula 1 Tobacco Liveris - 1990's

During the 1990's Tobacco Sponsorship was an integral part of marketing in Formula 1 and this resulted in producing some of the best liveries.

In the 21st Century anti-smoking legislation began to tighten in many parts of the world. F1 now became an even more important opportunity to promote cigarette sponsorship.

However due to a stringent ban on advertising in Europe, teams started breaking their contracts with tobacco companies.

In 2000, WilliamsF1 became the first major team to run without tobacco sponsorship. AT&T is their current title sponsor.
McLaren have replaced the West brand with Vodafone and no longer have any tobacco sponsors.
Renault ended the deal with Mild Seven after the 2006 season and now are contracted to the banking giant ING.
Ferrari on the other hand renewed their arrangements with Philip Morris in 2005 .
At the 2007 Bahrain, Monaco and Chinese Grands Prix, Altria Group's Marlboro brand was prominently on display on the Ferrari cars of Felipe Massa and Kimi Räikkönen, on their jumpsuits and also those of the pit crew. Ferrari was the only team that was still promoting a cigarette brand in the 2007 Formula One season.

The 2008 season onwards Ferrari have not carried the Marlboro logos at any of the races

Here were turn back the clock and look at some of the liveries which will always be a part of Formula 1 history.

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Formula 1

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