Remember the movie Stroker Ace?
In it, Burt Reynolds was a top-tier NASCAR driver trying to get out of a terrible contract with a businessman named Clyde Torkle. Ace, not the greatest at contract negotiation (obviously), was forced to make numerous public appearances in a chicken suit as a means of promoting Torkle's Chicken Pit restaurants.
Well, Stroker Ace would have been glad to don the chicken suit if he had to choose between that and these 10 companies.
Auto racing is a sport that relies on finance, and for investing in it, these companies have played a great part in what it is today. That being said, drivers probably weren't lining up for these deals.