I think the success of the 90-second Wyatt Family promo on RAW is foreshadowing the success these three new characters will have on WWE's main roster.
Wrestling fans were buzzing about it on social media. The next day, two hours of my radio show were primarily occupied with callers wanting to talk about the Wyatt Family and their impending debut. The video had a creepy mysterious groove to it that resembled something out of the HBO show True Blood. It brought out emotion and interest––two ingredients that can make someone a lot of money in wrestling.
Bray Wyatt, Luke Harper and Erick Rowan came off as emotional car wrecks. On the surface they came off dangerous. But just like with a car wreck, you can't help but slow down and look. You know you're seeing something bad, but you want to see as much of this danger as you can. After the Wyatt Family promo, it seems there is anticipation from fans for more.
Keeping much of the mystique around the Wyatt Family will be key in their debuts on the main roster. Wyatt should come to the ring with a microphone and do his philosophical preaching as his music plays. He does this in NXT and I think it works well.
The talent and dynamic in the Wyatt Family is encouraging. Wyatt has created a unique style in and out of the ring. He makes me believe in the character. He makes me believe nobody else could be this character. Dan Spivey couldn't hold a candle to this performance.
Harper is an exceptional big man. I had the pleasure of working with him on the independent scene as I managed/played an authority figure opposite him in a feud. He can do all the traditional big man moves, but he's not limited to just that. Harper's mobility, range and experience can complement any style in the ring. This is proven by his matches with Cesaro, Bryan, Ambrose and other WWE stars who were once prominent on the independent scene.
I know the least about Rowan, but I like what I've seen so far. He appears comfortable in the ring and knows what his strengths are. I like his look, especially for the Wyatt Family gimmick.
Bray Wyatt needs to be protected just as all three members of The Shield were in their first six months on the main roster. All three members of The Shield were presented as equal forces and, for the most part, have remained portrayed that way. Wyatt is the golden goose for the trio. He has Harper and Rowan to be the fall guys in the right situation.
Situations such as the face opposing the Wyatt Family in a feud needs to look strong. Harper and Rowan can help do that without compromising Wyatt's image. I think they both have great talent and could branch out to have feuds of their own eventually. The problem right now is WWE's roster is lacking quality babyfaces on the main roster. For now, Harper and Rowan can only feud by association with the guy Wyatt is battling.
So who does the Wyatt Family feud with first? I think Chris Jericho is the best option. I think The Miz is also an option WWE might use and I have concerns about him.
Jericho worked with Wyatt in NXT. It went over well. A majority of the WWE universe didn't see it because it was on NXT, so there is no concern of it not being original to the audience on Monday or Friday night. Big E. Langston has been playing the role of a face quite well in NXT while simultaneously on WWE Raw and SmackDown as a heel bodyguard with Dolph Ziggler.
Jericho is a babyface who the crowd always cheers when they're suppose to. There would be no split crowd going up against Jericho. That's perfect for the debut of a new heel group who you want heat on.
Jericho can also lose and it doesn't harm him. He was the right choice to chaperone Fandango's in-ring debut at WrestleMania and he would be the best choice for the Wyatt clan. Harper and Rowan will supply obstacles for Jericho to go through before getting to Wyatt.
The Miz isn't a good face. He's a natural heel and if he's the first feud for the Wyatt Family, the result could be disastrous. Momentum for the three new characters could fall flat. I can't picture The Miz showing the vulnerability necessary in a feud with a heel group that is as mentally provoking as it is physical.
Both Miz and Jericho represent the perfect kind of guy the Wyatt Family would want to destroy or convert. Good-looking pretty boys who are active in the mainstream culture. I just don't think The Miz can play along the right way.
I hope that even after the Wyatt Family make their debut, WWE still utilizes the promo style seen in the pre-produced videos. They should shoot that style of video to help sell a match or feud for pay-per-view. Just as WWE did with The Shield, they need to be kept unique with their own identity and style.
I talked about it prior to the debuts of Ambrose and Langston on the main roster. I talked about the excitement around these guys and that they had “it.” The Wyatt Family also has “it.” In the words of Waylon Mercy, “You know what I mean?”