May 30, 2013
(Image via Adidas)
Joining other famous clubs such as Arsenal, Paris Saint-Germain and AC Milan, Real Madrid will now have "Fly Emirates" across the front of their kits after agreeing to a sponsorship deal with the airline.
Real Madrid and Emirates unveiled a new sponsorship deal between the two organisations, which means that the name of the United Arab Emirates’ largest airline will appear on the Whites’ shirt until the end of the 2017/18 season.
The event, which took place in the Directors’ Box at the Santiago Bernabeu Stadium and in which the Adidas branded kit that Real Madrid will play in from next season was also unveiled, was attended Florentino Perez, Real Madrid’s president, and H.H. Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Airline and Emirates Group.
Los Blancos had "bwin" across the front of the shirt last season as a part of their deal with the bwin.party digital entertainment company.
Beyond that, the famous kit will look pretty familiar to fans. Check out the full team donning the new unis here.
Real Madrid brought out the big guns to show off the new jersey as a part of the initial announcement, as Cristiano Ronaldo, Karim Benzema, Sergio Ramos and Iker Casillas took the stage. You have to think if Jose Mourinho were still the manager it would have been Diego López up there.
It also remains to be seen if this will be one of the last times we'll see Ronaldo wearing the Real Madrid kit.
While Perez recently said he wouldn't sell Ronaldo "for one billion euros"—yes, he went Dr. Evil on that figure—there has been no shortage of speculation suggesting that Ronaldo would leave the club this season, perhaps to return to Manchester United.
You can put "Fly Emirates" on the front of the kit all you like, but if Ronaldo's No. 7 isn't on the back next season, Real Madrid won't be the same team.
Then again, Graeme Yorke of the Daily Mail did mock up this photo of Tottenham's Gareth Bale rocking the new Los Blancos kit, long thought to be a target of Real Madrid and a tailor-made replacement for Ronaldo.
And he won't cost a billion euros.
Either way, Real Madrid will enter 2013-14 donning this new kit, which has just enough change to offer a sleek look.
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