You've just lost a Champions League final, against your biggest rival and to a last-minute Wembley winner from the world's greatest ball-hogger, Arjen Robben.
Tears are barely dry from the night before. All you want to do is get back home and commiserate with your family in private before jetting off on an all-inclusive luxury summer holiday.
And then, out of nowhere, appears a flash mob organized by your sponsor, singing Primal Scream's "Moving on Up" to greet you at Stanstead Airport—a depressing enough environment as it is.
This was the work of somebody at Puma. That somebody is emphatically our idiot of the week.
What were you thinking?