Recruiting is a really complicated thing. In ways observable and not, the art of gripping the fleeting attention spans of prospects and attending high school workouts and combating recriminations from rival schools' recruiting staffs involves maintaining a complex balance of ethical standards and cutthroat competition. Everybody wants the best players, and each and every school has a different array of features to offer – football facilities, academics, uniforms, obsessive fan bases hardwired to show up 80,000 strong on any given Saturday and scream like mad for three and a half yours. That kind of stuff. The formula is never uniformly fixed, or even solidly whole. A recruiting pitch is an amorphous force, and a powerful one at that. Northwestern's pitch may be the most interesting case study to investigate, because the Wildcats, arguably more than any other program, are seeing their recruiting success soar to new heights this offseason.