Brock Lesnar decisively won the rubber match against Triple H at Extreme Rules―likely because the WWE is setting him up to be the next big challenger for John Cena.
Lesnar looked more dangerous and stronger than anyone else at Extreme Rules. He beat Triple H in a cage with the Cerebral Assassin's own sledgehammer. Now that he has beat one god, he must prepare to go against another.
This was likely all done to position Lesnar to help carry a big main event for SummerSlam with John Cena.
The Rock versus Lesnar won't happen until WrestleMania 30, if at all. The Rock's schedule and health are going to see to that. WWE needs a main event with big names for their summer classic and Lesnar vs. Cena is it.
The Rock and Cena fought at WrestleMania 28. They fought again at WrestleMania 29, this time for the WWE title. The Rock and Cena at WrestleMania 28 drew big. So, they headlined WrestleMania 29. Lesnar vs. Cena at Extreme Rules 2012 drew big in Chicago and on pay-per-view. It also didn't have a title on the line.
Lesnar vs. Cena is the best move the WWE can realistically make.
The feud consists of Lesnar, who is a great heel, against Cena, who is the poster boy. Paul Heyman could sell Lindsay Lohan as straight edge. It will all go down in Los Angeles at the Staples Center. A big fight. WWE has nothing else that can create that.
Ryback won't even win the title once before then. CM Punk should be back, but he is best served out of the title picture right now. The Undertaker won't be there. The Rock won't be there. Triple H will be there, but I would bet any money he's working a summer feud involving The Shield.
There is a lot to look forward to with Lesnar and Cena at SummerSlam. Their match for Extreme Rules last year was entertaining. It was done correctly for the most part. It wasn't a “fake wrestling” match but came off as a fight. Cena got the miraculous comeback win which brought everyone back to reality, but it provided a lot of entertainment prior nonetheless. I was there live—the energy was strong.
That was a quick hit, because The Rock just left after being back for the first time in a while, so they needed to keep pace. Lesnar just returned, so they hurried him into a match to capitalize on having him on the payroll.
This time, they have ample time to set up a story that builds for SummerSlam. They have the addition of Heyman narrating, especially the weeks Lesnar isn't there live. Plus, they have the WWE Championship on the line.
Hardcore fans will roll their eyes because they firmly believe, and are probably right, that Cena won't drop the title to Lesnar at SummerSlam.
The thing is, those hardcore fans are going to watch and buy regardless, because that's what they do. The casual fan is intrigued because they buy only what it presented to them by the official presenter, in this case the WWE, which is that Lesnar is a dangerous man who has destroyed Triple H and that he wants to do the same to Cena while taking his title.
Given how WWE has began to build up Lesnar and his background as a fighter, again, it's the best WWE has to offer for the summer stage.