B1G Evolution a Financial, Perception Necessity

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B1G Evolution a Financial, Perception Necessity
Jamie Sabau/Getty Images

There comes a point in every aging business where it either adapts to the times or becomes less relevant. The Big Ten is finally embracing a climate it helped to create. These are mostly good times for the Big Ten. But uneasy ones, too. It's messing with its size, its reach, its brand, its budgets, its rivalries, the competitive fairness within.

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