'FOREVER DIRK' Ad Will Celebrate Nowitzki During NBA Finals

Jesse DorseyFeatured ColumnistMay 18, 2013

The NBA FInals begin June 6, and while we still don't know which teams will be involved, we do know that we're going to see plenty of Dirk Nowitzki, who is the centerpiece for a new commercial in the NBA's "BIG" campaign.

A commercial featuring Dirk knocking down his now-famous one-legged jumper over Chris Bosh will air as soon as the NBA Finals start in a few weeks. It plays on the notion that one great performance can last a lifetime, a single image enough to describe what happened.

Dirk's one-legger becomes frozen in time, appearing as everything from a birthday cake to cardboard cutouts, cuckoo clocks and an ever-present floating aura on the left side of the lane in American Airlines Arena.

This is, of course, from the 2011 NBA Finals when the Dallas Mavericks famously knocked off the Miami Heat in Miami's first year with Bosh, LeBron James and Dwyane Wade.

Nowitzki spent a fair portion of that series handling the ball himself, driving into the chest of his opponent and suddenly springing backward off his left foot, only to knock down the shot as if it were a simple layup.

The prevalence of that shot throughout the series, and the entire playoffs for that matter, caused gyms everywhere to fill up with people trying to do it themselves, generally failing miserably. 

While Nowitzki was knocking down jumpers like this for ages beforehand, his NBA Finals performance turned the one-legged fader into a shot with as much history and awe surrounding it as George Gervin's finger roll or Kareem Abdul-Jabbar's sky hook.

Just like these guys, Nowitzki's shot is forever. And according to the commercial, forever is BIG.