ESPN and the USTA signed an 11-year deal worth more than $770M for rights to the entire U.S. Open tennis tournament. The two groups scheduled a press conference for this afternoon to announce the deal, which starts in '15. The move to take the entire U.S. Open to cable ends an era that has seen CBS broadcast the event every year since '68. CBS will carry its tournament package the next two years. Covington & Burling and Sports Media Advisors represented the USTA on the deal. The move fits within ESPN's strategy of bringing championship events to cable.