A few years ago (about four or five years ago), a video game came out made by THQ: "SMACKDOWN vs. Raw."
The game's "story" mode contained a simple, yet interesting, archetype of a story that would seem to really work in the WWE now...or later, if we can balance out the shows.
The main part of the story is that superstars from "Smackdown" came to "Raw" to beat down other stars and vice versa. Each show tried to convince the other stars to jump ship and join them on their shows...by intimidation or bribery.
Now, how AWESOME would it be if this actually happened? I mean, the brand borders are already being rubbed away...it just seems like it would add something that almost resembled the WCW and WWE wars from way back when.
This concept is fairly easy to set up, also, and by no one else but the rated R superstar, Edge; basically, just re-hash something like what he did in the past, interject him into a "Raw" match and win the title.
This creates the spark that causes John Cena to charge at Edge on "Smackdown."
If you want to read more... check out my soon-to-come piece, "Raw vs. Smackdown: How It Would Go Down."