Summer, football and a new big-money television deal, what does it all add up to? Premier League teams looking for new strikers in the transfer market, that's what.
The off-season used to be a time of waiting for eternity for the league season to start up again, but the increased coverage in preseason, unprecedented online access to instantaneous transfer rumours and the "now" mentality of the average fan means it has become an even more arduous and demanding couple of months to get through.
And, of course, more exciting.
There's nothing better than waking up to find your team is apparently interested in the 30-goal forward who'll lead you to trophy glory, or perhaps the free transfer bargain signing of the summer or even the proven talent who will hit the back of the net enough times to help avoid relegation.
One in frequently means one out though, so here's how the striker situation could play out at clubs around the Premier League according to the hottest rumours of the day.
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