Ryback is set to face John Cena for the WWE title at Extreme Rules, but the same problem exists now as it did several months ago when he faced Punk for the title—he simply is not ready.
Sometimes when a superstar comes into the company, it is clear right off the bat that they will be something big.
Brock Lesnar and Goldberg saw two of the fastest rises in wrestling history, both winning top titles within their first two years in WWE and WCW.
Ryback has been lumped into the same category of these guys because of his size and intensity, but he is nowhere near their level yet.
When WCW brought in Goldberg, they had the right idea. They had him get some wins under his belt and then they gave him the US title.
When it was obvious he was up to the task, he won the WCW title from Hulk Hogan. It was a much slower build than people like to remember.
Rather than taking this approach with Ryback, WWE tried to push him down our throats right away by having him appear nearly unbeatable.
Here is the problem. Once Ryback began to face people in matches longer than two minutes, his weaknesses became glaringly obvious.
While no Superstar can be expected to be on the level of The Rock right away, they should certainly be able to be counted on to have good matches from the moment they hit the main roster.
Isn't that why they have a developmental system in the first place?
Every match Ryback has ever had which people have praised, it was because he was in the ring with someone who made him look good.
Daniel Bryan made Ryback look like he actually might deserve his spot in the company during their match on Friday, and that is because Bryan can make anyone look awesome.
Kane's match on Monday was a different story. Ryback's short-comings were on full display.
WWE needs to accept that the next big star cannot be forced. This is no longer the age of the uninformed wrestling fan who will cheer for whoever the company pushes.
What they should do is put him in a feud with Kofi Kingston for the US title. It is really the only thing that makes sense at this point.
Kofi gains nothing by holding yet another mid-card title, and he is the kind of Superstar who can make Ryback look good in a few matches across a PPV cycle.
We do not need to be told who to cheer for, and in a lot of cases it is insulting to long-time fans to be told a guy like Ryback is the best when we know that is not the case.
Turning him heel has certainly helped matters, but when you put him in the ring with John Cena he is going to be cheered by some no matter what.
Ryback should be a monster heel who runs over everyone in the mid-card title scene for a year or two before he is trusted to lead the company with the WWE title. It is a time-tested method that has worked for Superstars like Ryback in the past.
Ryback has more potential than can be measured on paper, but he will never be allowed to realize that potential if WWE does not allow him to grow at a natural pace.
What do you think, should WWE give up on pushing Ryback as a main eventer and allow him to grow at his own pace?
Do you think he is ready to be WWE champion?
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