LeBron James officially won the fourth MVP trophy of his career on May 6, the same day the Miami Heat suffered their first loss of the NBA playoffs to the Chicago Bulls in Game 1 of the Eastern Conference semifinals.
So, how does James react after a loss?
We caught up with some of LeBron hometown crew—who now run and co-own his clothing store UNKNWN—to hear about the way he reacts when the Heat come up short.
How would you react to a loss if you were the best player in the NBA?
Let us know in the comments section below!