Liverpool forward Luis Suarez is never out of the headlines, and most recently, of course, his name was all over the media because of a biting incident with Branislav Ivanovic that saw him suspended for 10 matches.
The Uruguayan attacker was already being linked with a move abroad over the summer, with the Reds having failed in their quest for European football via a positive league placing in the Premier League, and this latest incident increased speculation that he might have had enough of life in England.
There is a train of thought that believes Suarez has been punished for his reputation rather than merely for the latest offence. So what can the Reds' No. 7 do to alter that reputation and make himself a name to rank alongside Steven Gerrard, Kenny Dalglish and other all-time Liverpool greats?