He's here, but for how long? Does he win the WWE title at Extreme Rules? Does he again lose in a main event pay-per-view match? Can he sustain a long run as the champion?
Ryback is much like Bill Goldberg—the champion built up and then given the title when he really isn't ready for it. He isn't the charismatic enigma. He isn't the flag-waving patriot. He isn't even the anti-fan apologist.
He's a robotic form of a cartoon character we like to see beat up his opponents and chant, "Feed Me More."
It's catchy, it's original, it's not for long before he fades into oblivion with the Ahmed Johnsons and Ezekiel Jacksons and Hercules' of the WWE. We have a hard time accepting him as a headliner because of what we see on television. The Dolph Zigglers and Chris Jerichos of the world are dynamic and can wrestle as well as talk.
We are spoiled—we want the total package (no, not Lex Luger). Feed us a real champion.
Ryback is not the total package. Here is why we have trouble accepting him as the headliner the WWE is pushing right now.