Lin's NBA Playoff Appearance Boosts Chinese Viewership and Sales

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Lin's NBA Playoff Appearance Boosts Chinese Viewership and Sales
Scott Halleran/Getty Images

While the Houston Rockets seek to overcome a winning deficit to the Oklahoma City Thunder, the NBA continues to seek significant increases in its viewership and merchandise sales numbers in China. The NBA partially has Jeremy Lin, the American basketball player born to Taiwanese emigrants, to thank for its recent market successes in China. Since joining the NBA last year with the Knicks, playing with the Rockets this season, and making the playoffs with both teams, Lin has helped fuel post-season NBA interest in China and Taiwan...

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